The furniture and home furnishings niche are ideal if you want to carve out a place for yourself in the global online marketplace. Everyone needs furniture and the growing trend of shopping online does not seem to be slowing down anytime soon.
As you venture into the e-commerce world, one of the biggest decisions you have to make is where you want to sell your merchandise.
E-commerce website vs. personal website
If you want to sell furniture online, you have the option of either building your own website or using an e-commerce marketplace. Thousands of SMEs prefer e-commerce marketplaces for the convenience and traffic they offer. Krrb, Shopify, Chairish, Etsy, Craigslist, and Amazon are some of the trusted e-commerce marketplaces that facilitate buying and selling of furniture online.
A personal website allows you more control over your online shop, and you get to keep a larger percentage of the sales income. However, the freedom and control come with numerous hassles. For example, when you create a new website, you have to attract the traffic. This means marketing campaigns and search engine optimization (SEO) both of which cost money.